Axe: Abusing Animals Stinks! March 17, 2009

Posted by Rachel-O at March 17, 2009 1:15 PM | Permalink | Comments ( 7 ) | TrackBack

TAGGED: pigs woof Axe Unilever Animals In Entertainment

I don't know what girl finds Axe deodorant sexy—I've always thought that it smelled cheap and trashy—maybe it's because it's owned by Unilever, a company that treats animals like trash. Their latest ad for Axe shampoo can't make it any more obvious.

Unilever's new commercial for Axe features a pig being chased through a crowded mall, and then jumping off a high balcony. I can only guess, but I don't think the fear and distress in the pigs eyes—which is clear—is just great acting. I've got news for you Unilever: Girls don't find animal abuse sexy.

Many people who know pigs compare them to dogs because they are friendly, loyal, and intelligent—remember our Woof campaign from last summer? When given the chance to live naturally, pigs will spend hours playing and lying in the sun. Animals used for entertainment are often forced to perform confusing, uncomfortable, and dangerous tricks in frightening situations like the one in the Axe commercial.

Please take a minute and send our automated letter to Unilever President Michael Polk requesting that Unilever stop airing the commercial immediately and be more respectful to animals in all future advertising campaigns.