peta2 + SG + Valentine's Day = 45 Anti-Fur Ads! February 14, 2008

Posted by Patricia at February 14, 2008 11:08 AM | Permalink | Comments ( 1 ) | TrackBack

I cannot begin to tell you guys just how excited I am for this day to finally be here. Since the fall, I've been working on what is quite possibly the biggest campaign ever to hit peta2. I approached the SG about their interest in teaming up with peta2 for an anti-fur ad and the response from the girls was amazing. So many of the girls, from all corners of the world, wanted to get involved to help make everyone well aware that killing animals for their fur is reprehensible, outdated, and utterly unnecessary.

The madness all began in October when 14 SG made their way to LA for a huge photo shoot (Luckily for you, we had the day documented, so head over to our MySpace page to watch the video!). And for those that couldn't make the shoot, they submitted pictures for the campaign from all corners of the globe.



After months of hard work from so many, including our wonderful production dept. (Thanks, Matt and Cholly!) and SG co-founder, Missy Suicide, who says, "I'm very anti-fur...I think that it's just a crime to kill an innocent animal so that you can wear a pelt on your back!" the launch is finally here!

Tonight we'll be unveiling many of the "I'd Rather Go Naked Than Wear Fur" and "Ink, Not Mink" ads at The Roxy in LA. I can't think of a better way to celebrate Valentine's Day than by everyone getting together and showing their undying love for animals...AWWW!

We'll be launching the new ads for you all to see each and every weekday on our MySpace page, so you'll want to make sure you check back daily to see the new ads. Each day you'll also get to read special guest blogs from the girls, talking about why they wanted to get involved in the campaign. Head over now and you'll be able to see and hear from Missy, Rigel, Fractal, Taye, and Bettina.

Happy Valentine's Day, M'dears!

nicole