What Breaks Your Heart? June 26, 2009

Posted by Marta at June 26, 2009 8:25 AM | Permalink | Comments ( 4 ) | TrackBack

We all likely know at least one heartbreaker—someone who flashes a smile that makes you melt and then is on to the next victim in the blink of an eye. However, many people don't realize that they're breaking hearts left and right on a daily basis. How's that? I have two words for you: Animal testing.

Animal testing breaks hearts, plain and simple, so we decided to launch a campaign with the same name! This summer, we want every single one of you to make sure that everyone in your life (and everyone you happen to meet!) knows that animal testing breaks hearts. Did you know that countless mice, rats, rabbits, and other animals suffer and die in cruel and pointless product-testing experiments every year?

It's so ridiculously easy to buy cruelty-free shampoo, toothpaste, deodorant, and makeup these days that I honestly believe that the only reason people still buy products that are tested on animals is because they just don't realize that animals had chemicals rubbed into their eyes and skin just so someone could look a little more attractive. And if you can look just as attractive (and smell just as good!) without the cruelty, then why wouldn't you make the kinder choice?

Say it with me: Animal Testing Breaks Hearts! We have a brand-new video, a "Be Nice to Bunnies" iPhone app, banners, and of course lots of other things to keep you busy. Be sure to show your support for animals by adding a heart to our pledge!

So, tell me—will you be breaking animals' hearts this summer? I'm pretty sure that animals hope you won't be ...



P.S. Not sure if your fave products are cruelty-free or not? Add the "Be Nice to Bunnies" iPhone app or check out our database here.