Not Dead Sexy--Just Dead August 13, 2009

Posted by Marta at August 13, 2009 10:19 AM | Permalink | Comments ( 30 ) | TrackBack

I have no idea what Axe was thinking, but have you guys heard about the company's new leather-inspired "Instinct" fragrance? WTF.

I mean really, here's a brief list of things that aren't sexy:

• Dudes wearing dead, chemically-preserved animal skins (yup, that's leather)
• Dudes wearing something that's supposed to smell like dead, chemically-preserved animal skins
• Dudes who think that wearing either of the above would attract girls

To prove the point that there's nothing sexy about smelling like or sporting dead animal skins, PETA is creating a much more realistic, slaughterhouse-inspired leather scent:


Who could resist the essence of blood, guts, urine, feces, and fear all bottled up? Yeah ... disgusting. Just like "Instinct" is—only "Eau D'Abattoir" shows the truth behind a cruelty industry.

A little advice for the guys: If you're looking to get yourself a lady, try cooking her a delicious vegan dinner. Compassion is sexy—wearing (or smelling like) dead animals is not.

Axe: Abusing Animals Stinks! March 17, 2009

Posted by Rachel-O at March 17, 2009 1:15 PM | Permalink | Comments ( 7 ) | TrackBack

I don't know what girl finds Axe deodorant sexy—I've always thought that it smelled cheap and trashy—maybe it's because it's owned by Unilever, a company that treats animals like trash. Their latest ad for Axe shampoo can't make it any more obvious.

Unilever's new commercial for Axe features a pig being chased through a crowded mall, and then jumping off a high balcony. I can only guess, but I don't think the fear and distress in the pigs eyes—which is clear—is just great acting. I've got news for you Unilever: Girls don't find animal abuse sexy.

Many people who know pigs compare them to dogs because they are friendly, loyal, and intelligent—remember our Woof campaign from last summer? When given the chance to live naturally, pigs will spend hours playing and lying in the sun. Animals used for entertainment are often forced to perform confusing, uncomfortable, and dangerous tricks in frightening situations like the one in the Axe commercial.

Please take a minute and send our automated letter to Unilever President Michael Polk requesting that Unilever stop airing the commercial immediately and be more respectful to animals in all future advertising campaigns.