Axe: Abusing Animals Stinks! March 17, 2009
Posted by Rachel-O | Permalink | Comments ( 7 ) | TrackBack
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pigs woof Axe Unilever Animals In Entertainment
I don't know what girl finds Axe deodorant sexy—I've always thought that it smelled cheap and trashy—maybe it's because it's owned by Unilever, a company that treats animals like trash. Their latest ad for Axe shampoo can't make it any more obvious.
Unilever's new commercial for Axe features a pig being chased through a crowded mall, and then jumping off a high balcony. I can only guess, but I don't think the fear and distress in the pigs eyes—which is clear—is just great acting. I've got news for you Unilever: Girls don't find animal abuse sexy.
Many people who know pigs compare them to dogs because they are friendly, loyal, and intelligent—remember our Woof campaign from last summer? When given the chance to live naturally, pigs will spend hours playing and lying in the sun. Animals used for entertainment are often forced to perform confusing, uncomfortable, and dangerous tricks in frightening situations like the one in the Axe commercial.
Please take a minute and send our automated letter to Unilever President Michael Polk requesting that Unilever stop airing the commercial immediately and be more respectful to animals in all future advertising campaigns.
Stay loud!
Comments
Call me crazy but are we sure when the pig is falling it isn't for a few moments a CGI pig?
Either way I was wondering when Axe was next on PETA's list.
And Brute is a much better selling cologne without the stupid sexist commercials so give em hell. :)
Posted by: Pepsi One is Fun at March 17, 2009 5:39 PMWait a minute sorry for spamming but if your paid attention to the commercial the pig was being used as a searching sniffer pig to search out similar pig like smelling people.
It wasn't being chased though a mall but it was being treated like a dog. And isn't that what the Woof campaign tried to acheive? Equality for pigs and dogs in a world where a pig can sniff and search just as much as a dog has the right to?
Either way the Axe smells like crap and Brute is where its at. :)
Posted by: Pepsi One is Fun at March 17, 2009 5:48 PMOmg I love Axe so much but I can't believe they would do that to a poor piggy.
Posted by: Emy at March 18, 2009 7:32 AMI buy most of my toiletries from the Co-Op or Lush - they're cruelty-free and they work!
Posted by: Little_Lotte at March 18, 2009 10:13 AMYes! Lush is amazing.
Axe makes me gag and so does watching those poor pigs. It's just horrifying how people can get away with that. ]:
Posted by: Uma at March 18, 2009 5:03 PMI learned something here. Thanks for posting.
Posted by: HotWomen at March 26, 2009 2:43 AMPost a comment
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axe is gross and trashy and i cant believe they would use such a stupid m,arketing ploy. companies like that need to clean up their act and realize that their are alternative methods of testing, they will also need to utilize those methods . hopfully they will get the message.
Posted by: meggie at March 17, 2009 4:04 PM