CareerBuilder Says Goodbye to Ape Ads January 24, 2007
Posted by Marta | Permalink | Comments ( 19 ) | TrackBack
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After two years of pressure from PETA (not to mention thousands upon thousands of activists), online job-search company CareerBuilder has decided to stop using chimpanzees in its television advertising. Although the company has not yet signed a pledge to never use chimpanzees in its ads again, it has been running "transition" ads saying goodbye to an ad campaign that never should have run in the first place.
In 2005, CareerBuilder began running a series of ads that featured chimpanzees dressed in suits and ties mimicking human behavior in an office setting, with employees who are behaving like "monkeys." The behind-the-scenes reality for chimpanzees forced to perform in ads is a lifetime of misery: Taken from their mothers shortly after birth, they are beaten and traumatized, left with lifelong emotional scars. When they grow too strong to be managed (usually around age 8) they are often discarded at shady roadside zoos, where they are left to suffer in tiny cages for decades.
Unlike humans, animals used in advertising, TV, and movies have no choice, and receive nothing but abuse for their roles. If you'd like to learn more, check out PETA's Web site NoMoreMonkeyBusiness.com. And if you would like to contact CareerBuilder to thank them for putting an end to the ads—and to ask them to pledge to never use animals in their ads again—you can contact their President and CEO Matt Ferguson at Matt.Ferguson@careerbuilder.com. If you do e-mail him, be sure to put StreetTeam@peta2.com in the cc field of the message so that we can see it ... and give you Street Team points of course!
-Noah
Comments
Actually, an actor was attacked for messing with one of the chimps (serves him right). After that they decided not to use them again. Regardless of why it happened, it's good.
Posted by: Steffi at February 4, 2007 11:29 AMthnk godd
i lovee all animallss
SWEET!!!
Loving it
-Gillian
LOVE THEM ALL...DON'T KILL ANIMALS
Posted by: TONNIE at February 23, 2007 3:55 AMi helped animals and ya stop testing on animals
Posted by: jimmy at March 3, 2007 2:56 AMThat's really great. Hopefully we can all convince them to stop using animals in their ads permanently.
Posted by: Jillian at March 11, 2007 1:01 PMYOU GO MAN MEAT IS MURDER AND DARIY IS RAPE
omg,that's great ! ♥
Posted by: Britt at March 24, 2007 3:29 PMi love animals sooo much and i hate people who hurt them!! :(
Posted by: carrie at March 25, 2007 11:11 PMomg, thats sad. STOP KILLING ANIMALS!
Posted by: Caitlin at March 26, 2007 1:20 PMAnimal testing is wrong~! If humans r willing to test on animals they should test on themselfs too maybe they'll know how crule it is then~!
Posted by: Heather at April 14, 2007 10:59 AMI love animals more than I think I love humans sometimes. I'm so glad at least one company came to their senses enough to stop.
Posted by: Sara at April 23, 2007 9:39 AMi love animals especially chimpanzees and monkeys. it's a good thing that one company came to their senses enough to stop.
Posted by: Alicia at April 27, 2007 7:24 PMwoot woot woot!!!!!!!!!!!!!!!!!!
oh yeah go chimps!!!!!!!!!!
live freely,and cruelty free
whoa yeah we won
Yes I will never buy products that use animal testing, EVER EVER & I MEAN THAT!!!!!!!!!!!!!!
Posted by: Priscilla at June 7, 2007 12:33 AMeveryone of mmy friends and family were all against the idea of me not eatin meat or anything but look at the stuff animals go to if people would only see they have feelings to put ur self in there spot
Posted by: ashleigh at July 4, 2007 9:29 PMThank god! I love chimps and all kinds of primates, and it's a good thing their being treated right. People are often blinded because of how cute and funny they look and do not know what they go through, which needs to be surfaced!
Posted by: Manuel at August 6, 2007 7:54 PMYES! I'm so happy that's one more place going cruelty free! I just wrote them a letter a few days ago before I knew they just stopped using chimpanzees, I guess I won't have to send it now but I will send one to thank them!
Posted by: Janna at August 12, 2007 1:29 AMPost a comment
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Yay!
Posted by: Nikki at January 28, 2007 8:36 PM[: