Breaking News: POM Ends Cruel Animal Tests! January 25, 2007
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In a move that will save countless animals from painful, deadly, and useless animal experiments, POM has just confirmed that it will no longer fund animal experiments. The statement follows just a few short months of campaigning by peta2 Street Teamers and other activists who wrote, called, and e-mailed POM by the thousands asking the juice company to stop funding cruel experiments in order to make health claims about its pomegranate juice.
Last year, PETA discovered that POM was funding outrageous experiments on animals in order to make health claims about its products. It’s hard to imagine why a company that makes pomegranate juice would be testing on animals, but what we learned was shocking. In one experiment, balloons were inflated into live rabbits to study erectile dysfunction! In another experiment, baby mice were suffocated to the point of brain damage and then had their heads cut off. Those are just a couple of the tests that POM was funding.
We immediately contacted POM, urging the company to abandon all experiments involving animals, but after being told by the company that it would continue to fund these experiments, we had no choice but to launch a full-fledged boycott. After enduring just a few months of PETA's campaign, Matt Tupper, POM president and CEO, wrote to PETA to say:
"Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future."
This is a huge victory for animals who are being tortured and killed in laboratories, and it exposes just how ridiculous the vivisection industry is as a whole—torturing animals to make health claims about fruit juice! With this announcement, POM joins other compassionate juice companies like Welch's, Naked, Frutzzo, Old Orchard, Lakewood, and many others that have provided written assurances to PETA that they do not fund or conduct any experiments on animals. (Check out CaringConsumer.com for more info.)
Thank you to everyone who participated in this campaign. If you haven't already, please click here to watch peta2's video "Testing ... One, Two, Three." And be sure to send it to all your friends!
-Noah
Comments
Yes! I can drink POM again! Good job everyone who fought for this victory! :)
Now, I wonder what I am going to do with my POM Horrible stickers that are on their way. Haha! Anyone else going to have that problem?
Posted by: Lesley at January 25, 2007 12:23 PMThat is so completely amazing! I am really super happy that POM stopped funding animal testing... yay. :] ♥
Mirade! ™
Posted by: Mirade at January 25, 2007 1:22 PMYEAH!!!!
Another Victory for us dedicated Veggis!!!!
HORRAY!!!!!!!
Myspace me!
www.myspace.com/takethishateicantrelease
I am so happy we had another victory. One of my biggest focuses is animal testing so this excites me very much.
Posted by: Justin at January 25, 2007 2:54 PMWOw!!! This is amazing to hear! This is a huge victory!!! I'm so happy that all of our hard work paid off!!!
Thanks for everything you've done!!
that's awesome. i can't believe it worked so quickly. too bad we can't say the same about kfc...darn them.
Posted by: Jessy at January 25, 2007 4:52 PMThat so hot ! hope other will take exemple of it and stop too!Posted by: karz at January 25, 2007 4:58 PMAnd they say ppl can not change the world...
PETA2 CAN !
I had no idea they were doing this!
I'm glad they've stopped, the juice is so good.
THERE IS ABSOLUTELY NO EXCUSE/REASON TO TEST ANYTHING ON ANY ANIMALS!!!!! ALL ANIMAL TESTING IS TOTALLY NEEDLESS & JUST ATROCIOUS
Posted by: Rob Foley Jr at January 25, 2007 5:21 PM:D
Posted by: at January 25, 2007 5:22 PMYou guys, this is so wonderful. I feel so happy I could cry. After all our efforts and letters they stopped. It's amazing what we can do just by taking action. I love PETA and all the rest of you street teamers!!! Congrats!!
omg w00t!!!
Posted by: Jojo at January 25, 2007 5:36 PMThat is awsome!
Funding for animal testing is horrible, good thing they stopped. =)
Posted by: Kelly at January 25, 2007 5:48 PMI wrote a letter to them just a few short weeks agao, OMG, i am so glad oru actions have worked.
Posted by: Sue at January 25, 2007 5:50 PMYay! We did it!!
Posted by: Stephanie at January 25, 2007 5:50 PMYay! My friends and I were totally bummed/surprised when we found out that POM was funding animal testing. They market themselves as being the kind of corporation that wouldn't do that kind of thing.
Thanks to everyone who sent letters and such!
Posted by: Tierney at January 25, 2007 6:02 PMYEAH!!!
Posted by: Ghislain S. Forcier at January 25, 2007 6:09 PMGreat!
Anna
This is so exciting. It's so funny because I had a shoot ready to take a picture of me, and other people who support animals, holding a big sign that said "test on us" and i had the letter all ready to send and now this EXCELLENT news. You have no idea how exciting this is. Amazing work to everyone who sent in letters!!!! :D
Posted by: Bailey at January 25, 2007 6:13 PMThanks Peta for holding organizations responsible for animal cruelty.
Posted by: Kate at January 25, 2007 6:13 PMomg i love pom there juice is good i have a bunch of there cups! lolol
Posted by: John at January 25, 2007 6:13 PMYAY!
Posted by: rebecca at January 25, 2007 6:26 PMPOM's juice is so expensive
thank god they stopped testing.....i never understood why fruit juice had to be tested on animals
YAY FOR THE ANIMALS!!
Posted by: Pyrogurlchaos at January 25, 2007 6:33 PMsweeeeeeet :]
i sent them a lot of letters.
so now i can drink it?
Posted by: Hamida at January 25, 2007 6:58 PMcareful guys, i have heard that the only reason POM stopped funding the tests is because Whole Foods threatened to take all of their products off of Whole Foods shelves nationwide unless they stopped animal testing. It's still a good thing, even if they did it for all the wrong reasons, but I would keep an eye out to make sure the company is not funding some other tests with other products, etc.
I think I will continue to buy my pomegranate juice from companies that have never treated animals inhumanely for their products.
Posted by: Louise at January 25, 2007 7:00 PMO_O!! YESS! my/everyone else's hard work paid off!! W00T!!!! ^_____^; My day's gotten better now.
Posted by: Lynne at January 25, 2007 7:00 PMI'm soo thrilled they stopped. Now more bunnies and mice can live safely :]
Posted by: Michelle at January 25, 2007 7:01 PMThank you PETA !!
from all the little ones without a voice :o)
Never Give Up
Every single person can make a difference!
It's great to know that POM really felt all our boycotting. I know alot of people weren't aware but I have been hard up without my POM teas for quite a few months now. Glad they stopped the cruelty !
Posted by: Tessa at January 25, 2007 7:13 PMyessss victory is ours!!!!!!
Posted by: Felicia at January 25, 2007 7:18 PMkeep going we're doing great!
Posted by: silverwing13 at January 25, 2007 7:38 PMYes! No more animal testing for POM!
This is such great news!
GO PETA!!!!!
that's great. :]
Posted by: at January 25, 2007 8:02 PMThat's awesome! Keep up the GREAT work PETA2! It is people like you that make the change in the world- a change for a better place!
We're going in the right direction- wish KFC was too!
- Katie
Posted by: Katie at January 25, 2007 8:11 PMi want to thank you all who made this possible, and most of all the animals thank you.
Posted by: judy at January 25, 2007 8:21 PMI still am so shocked that this company did these things!
When I first heard descriptions of these experiments, it just sounded like something out of the Dark Ages.
And they would have been scientifically invalid.
Just meaningless torture and death.
Posted by: Kelly at January 25, 2007 8:25 PMCongratulations everyone at PETA and all those activists out there who actually give a damn. We must be animals' voice and protect their rights - NO living breathing creature deserves to be tortured and all in the name of fruit juice - they ought to be ashamed.
GOOD ON YOU GUYS!!! KEEP IT UP EVERYONE!!!
Posted by: Leo at January 25, 2007 8:27 PMAh! I just bought stickers a couple of weeks ago for POM bottles. That's great though!!!!!
Quicker and Quicker..
-katie-
Posted by: Katie at January 25, 2007 8:32 PMThis totally made my day! i was having the worst day ever and this really brightened it up. i went from sad tears to happy tears in a matter of mins (n i really was in tears lol) but awsome work everyone! its so rewarding to know that we can make a difference!!!!!!!!!!!
Posted by: Shanie at January 25, 2007 8:32 PMgo us
Posted by: Tom at January 25, 2007 9:05 PMHow convenient for them. Now that they've probably done all the testing they need to make their stupid health claims, they pander to animal activists by stopping. What about the horrible testing they have already done? I don't forgive that and I will continue to boycott their products.
Posted by: Maureen Laverty at January 25, 2007 9:07 PMheyy!!! i am sooo happy! it's a great, amazing, fantastic news, i really hope it's true and that other companies do the same :)
Posted by: florencia C.H at January 25, 2007 9:11 PMThis is an amazing victory! I am so glad that POM finally realized the atrocities that were ocurring. Thanks PETA!!!
Posted by: Shaina at January 25, 2007 9:56 PMkilling animals for beverage marketing is not science. Animal testing should be a last resort, not an industry unto itself. I hope they go out of business anyway, crazy perverts.
Posted by: shawn at January 25, 2007 10:54 PMYES!!! I'm so proud =]
Posted by: Amanda at January 25, 2007 11:32 PMI wept for joy today. In addition to Pom stopping its experiments on animals,I found out that Smithfield Co., the largest pork producer, will no longer be using gestation crates for their sows. Unfortunately, they still have to go through the horrors of the slaughterhouse and die, but every little step forward is a victory.
Posted by: carol tuskan at January 26, 2007 12:10 AMThis is what happens when compassionate people put their heads together! We did it!
Posted by: Nikki at January 26, 2007 12:49 AMPOM juice is one of the good guys now!
(Looks at the rest of the POM (insert negative word here) pics) There should have been a POM Victory here.
(returns to commenting) Anyhoos, Thanks, and KEEP UP THE GOOD WORK UNTIL ANIMAL CRUELTY IS STOPPED!
Posted by: RabidLeroy at January 26, 2007 3:03 AMgreat news! Im proud of us!
Posted by: Agda Bavi Pain at January 26, 2007 4:02 AMGREAAAAATTTT WORK
PEACE & JOY FOR HUMANS AND ANIMALS
They didnt have a chance. They knew that PETA WILL NOT leave them alone until they stop the experiments on animals. This is a good encouragment to bring as many companies as posible (which still experiment on animal) to the atention of the public and with our work, love to animals, ambition they will stop their cruel practice. Congratulation to all which fighted and still fighting for the animals. They do apreciate it.
Posted by: Carmen at January 26, 2007 5:18 AM!!! OMG THIS IS FRICKIN AMAZING !!!
Posted by: z at January 26, 2007 8:37 AMThis is wonderful!! The article pretty much made my day, wow. I'm so glad! :]
Posted by: Sille at January 26, 2007 9:08 AMGreat job everbody! We did it!
Posted by: Jessica at January 26, 2007 9:44 AMI'm soooo happy about this! Although I don't think that they should've been funding the tests in the first place; PETA did a great job!!
Posted by: Kristina at January 26, 2007 9:57 AMYAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!
:D
i'm soooo gld that pom wont be testing on animals
no more :D
CONGRATS! to everyone!!
One step at a time guys, one step at a time.
o_0
:] yay finally, now everyone can drink POM again.
[myspace.com/princesssamy]
Posted by: Samantha at January 26, 2007 11:43 AMwow what a relief.
i work in a cafe that serves POM and every time someone asked for it i would think about tortured animals everytime i poured it...
now all we need to do is increase interest in soy milk. the ammount of wasted milk that i see daily is ridiculous and goes to show that no one is really thinking about where their food or drink comes from. i plan on quiting soon because i don't feel right working in a place that serves meat sandwiches, wastes so much milk, and doesn't care what companies they work with (such as POM before their change of heart).
Thanks!
Posted by: Melizabeth at January 26, 2007 1:57 PMsweet!!!!!!!!! Nice job guys!!!!
Posted by: al clark at January 26, 2007 2:25 PMYAY!
I'm so glad this worked and that I participated! I loved POM juice before I knew about the testing and now I can enjoy it more!
I'm proud of them for doing the right thing ^_^
yess ! =D
Posted by: jennifer at January 26, 2007 6:57 PMFantabulous!
Posted by: Vegan at January 26, 2007 7:00 PM^___^ Yay, I knew it could be done!
Posted by: Sandy at January 26, 2007 7:38 PMI will end my boycott and once again buy POM juice! You are awesome PETA!
Posted by: Lisa at January 26, 2007 7:39 PMCongratulations POM and all PETA activists! This is SO Awesome!!! - wooohoooo!
We are another step closer to ANIMAL LIBERATION!
Posted by: Andre Inglis at January 26, 2007 7:47 PMWootzorz!
sweet victory. PETA's so rad.
effing rad.
WAHOOOO! We Did It!!!! ^_^
woooooooooooo
Posted by: Katherine at January 27, 2007 12:04 AMthis is the best news i've heard in such a long time! way to good!! congrats! Lets all drink POM & celebrate!!
Posted by: emmily vollett at January 27, 2007 12:36 AMPETA rocks the boat. i am buying some POM today! Down with KFC!!!
Posted by: Curt at January 27, 2007 4:55 AMthat is reli good news, i am against animal testing so much. especially on rats. i have 3 pet rats and it reli upsets me that people still do animal testing
i am very happy with that news =)
hopefully the good news will carry on
thank god!
another one down, a fair few more evils to go
we will get there eventually!
WONDERFUL! This just made my day that much better!
Posted by: Matthew at January 27, 2007 12:07 PMCongratulations PETA and every activists!
Posted by: emilie giroux at January 27, 2007 1:08 PMYipee! We actually made a difference. All my friends think i do this for nothing, but look what happened!! Now i can rub it their faces!LoL
Posted by: Tori at January 27, 2007 2:25 PMThis is GREAT news.
Knowing what that company had been doing makes me not even want to buy their product. It makes me sick to think about drinking their juice, even though they've claimed to stop testing. How will peta make sure they "have" stopped testing on animals??
great news, good work all you out there who helped make this happen! no doubt every one of us can make a difference.
Posted by: seaja at January 28, 2007 1:15 AMyippeeeeeeee!
i dont drink POM but all those anim als saved.thank god POM realized its mistake
it feels so good to know that something i helped do was victorious ^_^ we rock.
Posted by: Liz at January 28, 2007 10:31 AMYaay! victoy! :) im so happy for it! :D
Posted by: Janet at January 28, 2007 12:39 PMThank God!! :D
Posted by: Wynter at January 28, 2007 4:14 PMYESSS!!!
Idk if I'd ever feel right drinking POM though...
MySpace me
[www.myspace.com/chaosXrevenge]
Yes! thank god those fuckers stopped testing on those poor innocent animals maybe just maybe god will decrease their punishments in hell anyways i love rabbits i have one of my own my baby cinnimon and i love him with all my life i cant imagine what i would do if something like that happened to him! peace with animals!
yah!!!!!
Thats so awsome!!
Nobody has an excuse to test on animals!!!
happyful!!!
Awesome work everyone! I am so thrilled and content to hear the wonderful news. Thanks Peta, for all your hard work and informing us!
Posted by: Raquel at January 29, 2007 10:20 AMAlright! I love POM! I'm glad it's safe to drink again! ^_^ CONGRATS!
Posted by: Jac at January 29, 2007 10:29 AMYEAH!!!!!!!! Awesome, I am so glad. Peta rules. I went to foodtown days ago and I saw POM, I shouted in the supermarket " POM kills animals, don't buy it."
Posted by: Mari at January 29, 2007 11:47 AMTHANK YOU PETA!! Another great victory!! I appreciate what you do SO MUCH. Thank you for everything you have done for innocent animals!!
Posted by: Kristina at January 29, 2007 9:40 PMIm glad we have a say in what people do to animals! So sad/twisted how people think! Eventhough I eat some meat, I think its horible how people do things! Now when I think about poor little animals I just want to get get 1000000 pets and love them!!!!
~*Jeanine*~
Well, now my dad can get back to drinking POM, since he was one of those people that was in the dark about what they did, until I told him the cold, hard facts. He actually hasn't had any juice from that company since I told him about what they did, and now he's happy that he can start drinking that type of juice again.
Posted by: Amanda at January 30, 2007 2:44 AMAnother winning battle to those who fought for the animals...kudos for hard work and persistance. =]
Posted by: Tiffany at January 30, 2007 11:11 AMGo PETA!!!
We can now enjoy POM again!!!
Good Job!!!
:) this is awesome, im so happy for those animals that wouldve been going through pain right this moment, and arent all because of PETA. its great
Posted by: Amanda at January 30, 2007 10:18 PMyesssssssssss!!!!
:]]
hopefully We can stop more!!
shyea!
awsum! me and my cuzns sent a good amount of emails and even called, and its nice to see it worked out! (and, ofcourse, its nice to be able to drink POM)
Posted by: jacob at January 30, 2007 11:57 PMyayay thank god i love that juice and it is the cwlest thing as it was my first proper day of being 17 so i am quiete chuffed with myself
tanks guys
alice
x x x
myspace me pepe
www.myspace.com/alice3684
THAT IS AMAZING!!! IMAGINE WHAT ELSE WE CAN DO!!!!:]
Posted by: Juanita at January 31, 2007 2:33 PMI'm soooooo happy
sweet
i'm on my school computer so srry cant write more
love, Gill
Posted by: Gill at January 31, 2007 2:59 PMWe did it! Thanks guys for all pulling together :]
We make the difference.
Message me on Myspace. www.myspace.com/lysslane
Posted by: Lyssa at January 31, 2007 3:49 PMim so happy now i wont have to kill myself tonight
Posted by: Gerald at January 31, 2007 3:56 PMGreat! it all works, those people and Org. that cares for the life of all animals have done their part. We can drink POM again without being guilty. Thanx to PETA, they RULES!!! :)
hjO-eminence' grise
www.friendster.com/wicked_messiah15
I'm sssooo glad to her this, I use to drink POM untill I found out hat they tested on animals. Now I can start drinking it again!! I also sent them a letter when they were doing those horrible things, and now I can send then a thank you letter!!
Posted by: Mandy at February 1, 2007 12:07 PMim super happy that theyve stopped animal testin!!!now i can drink it again!!!
yay i was really missing my POM in the morning. haha but its great to finally convince them!!
Posted by: sarah at February 1, 2007 7:49 PMThank God! It just kills me when I see any animal tortured and killed. I'm so happy we were all able to stop this cruel treatment !.
Posted by: Lor at February 2, 2007 3:32 PMomg i so happy they stoped animal tasting
Posted by: marbella at February 2, 2007 7:58 PMI was so excited I started jumping up and down! YAY! Thanks to all who helped end this terrible cruelty!
Posted by: at February 3, 2007 3:16 AMI'm soooo excited!!!! My friend and I went around our school yelling, "STOP CRUEL ANILMAL TESTING!!!" YES!!!!!
Posted by: savannah at February 3, 2007 6:27 PMwe can make a difference. long live peace!
Posted by: Jessica at February 4, 2007 1:40 AMThank Goodness the animal testing has stopped! I am glad POM stopped the testing, but because the company has abused animals in the past i am still not going to buy any of their products. lets all participate in more acts to end animal cruelty!!!
Posted by: at February 4, 2007 5:52 PMHell yea! Everyone knew from the beggining that Peta would win. Congrats POM, For becoming Animal friendly.
- .[[. Sam .]].
Posted by: Sam at February 5, 2007 10:01 AMthats great to hear that once again we have changed peoples minds about AT!
Posted by: nelly at February 5, 2007 11:15 AMamazing. this is so wonderful. great job.
Posted by: charlee at February 5, 2007 12:15 PMOMG! this is amazing news! i am so happy POM has stopped!
Posted by: grace at February 5, 2007 4:20 PMYAY ! Not only I get to drink POM again, but now thousands of witttle animals can be saved ! :D WOOOO HOOOO ! Now, we just have to get all the other companys chyeah :)
Posted by: wittle marie! at February 5, 2007 6:44 PMHey guys, there's another English person about, :)
I'm a new on blog.peta2.com
looking forward to speaking to you guys soon
It's best that all juices company, must stop their non-sense animal testings. 'Cause if you're testing on animals you don't have trust on what product you did.
More Power to PETA...
Every time I see a bottle of POM, I still get that disgusted feeling. Yay for them stopping the animal tests, but I still can't drink it anymore.
Posted by: decemberunderground at March 6, 2007 9:52 AMIt's great POM has stopped BUT I will still NEVER drink POM again! For people who are excited to go back and drink it, just remember that they were KNOWINGLY doing this until Peta pretty much FORCED them to stop. Don't be so premature to clap your hands and run right back to the drink that is supposedly supposed to be so healthy and amazing...they were sticking balloons inside animals, cutting off their heads, etc. I will NEVER drink POM EVER AGAIN..it just doesn't work that way people! Look for other brands out there that never engaged in these practices....THESE are the juices you should be drinking.
Posted by: holly j at April 9, 2007 8:08 PMIt's good that they stopped...however, I'm not going to buy a product whose only reason to not conduct cruel, horrible experiments on animals is financial loss. That's sick. Before PETA's boycott, POM flat out told PETA that they would NOT stop the animal experiments. Their cessation came only after a blow to their financial intake due to PETA's boycott. Sick jerks. "Well, okay, if cutting the heads off of baby mice is going to cut into our profits, we'll stop." Bastards.
A company shouldn't be REWARDED for ceasing to torture and kill animals ... not doing it in the first should be a given. They only stopped when threatened with financial loss.
Yeah, never touching their stuff again. Think I'll just go and plant a pomegranate tree if I want the benefit of pomegranate juice.
yay!! >w
now i can drink pomegranate juice, without having to make it. >w
yiipe
Yes!! i love that juice
Posted by: Tammy at January 4, 2008 3:59 AMGREAT!!!!!!! Now i can drink pomegranite juice!!!!woooo hooooo!!!!
Posted by: Hannah at January 24, 2008 12:06 PM=D
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yay!!!! I am so glad we have acheieved a victory. go peta. Now my friends and I can drink POM again
Posted by: Ariane Anderson at January 25, 2007 12:04 PM